The most important, information entrepreneurs need to succeed is usually not found in books, articles or blogs - it's shared verbally via direct, confidential advice given by their investors or advisers. This knowledge transfer from successful entrepreneurs to the next generation they've invested in, is an integral part of Silicon Valley's cooperative and super-achiever ecosystem and culture. Driven provides a fun, short form contextual framework to help the stars of the show build their brand awareness, while expanding viewer's understanding of how entrepreneurship works.