Harvard MBA Richard Belmont, the nominal CEO and deal maker of his father's New York-based real estate development corporation, is instructed to enable a merger by acquiring a Rockies ranch for to turn into a luxury resort. He arrives in Big Horn county, Montana at the Walker family ranch, which under heiress Samantha is virtually bankrupt.
However, learning about the happiness love of nature and hospitality brings to its people, he gets interested in her dream of turning it into a 'dude ranch', and Cupid draws them to each-other while he falls in love with the laid-back lifestyle, spelling a conflicting loyalties finale.