Summer holiday on a Greek island, where the flavor of the season is tourism and that of sexual hi-jinx. A young local man, Stathi, who thrives every summer on the fun that ensues, has earned himself a reputation as being the island hero when it comes to picking up women. This reputation soon catches up to him as he soon has to deal with jealous ex-boyfriends and angry brothers of women who have set their sights on him and his comedic charm.