Evoking memories of Wild at Heart (1990) and Twin Peaks: Fire Walk with Me (1992) with the recurring motif of fire, director, David Lynch, uses the special effect of reverse action in the TV commercial for the Swiss brand of cigarettes, Parisienne. Against the backdrop of a lifeless wasteland, two men find themselves up against inexplicable phenomena, as pillars of flame erupt from the ground, and fish fall from the sky.