In less than one minute, against the backdrop of dizzying black-and-white hallucinations, director, David Lynch, incorporates elements of nightmarish imagery and unsettling industrial soundscapes, for the advertising campaign of the home video-game console, PlayStation 2. With striking "Lynchian" characteristics such as hyperactive action, surrealism, bizarre doppelgängers, disembodied heads, and subtle symbolism, the commercial depicts the idea that PlayStation 2 is a portal to another dimension. So, welcome to The Third Place.