The King's Avatar tells a story of Ye Xiu, who is a professional player in the online MMORPG game called 'Glory.' Glory is a well-balanced game, where the only thing that really matters is the players' skill; the game offers both PvE and PvP.
Ye Xiu, also known as the 'Battle God,' is the player that every Glory player knows about, he is a legend, an idol; many people will do everything only to shake his hand. However, when you reach great heights, there will surely be people, who will do everything only to see you fall. And Ye Xiu's life is not an exception.
Ye Xiu's friends, colleague, and teammates make him give up on his career of one of the most successful competitive player of Glory. Ye Xiu now has neither his team, nor the sponsor, nor his life's goal. He finds work at nearby café, where many staff members admire Ye Xiu, but no one really knows his true identity.
After a little while, Glory opens its 10 server, and Ye Xiu decides one more time to throw himself into the game. He now has to make a new character and form a new team. Together with his new friends, Ye Xiu one more time decides to dedicate himself to the game in order to become top one Glory player and return his title of 'the best.'