Ullared is a Swedish reality television show that follows the daily operations of a large discount store located in the small town of Ullared. The store, called Gekås Ullared, is one of the largest department stores in Sweden and attracts thousands of customers every day looking for bargains.
The show focuses on the store's employees, customers, and the challenges they face while working or shopping at Gekås Ullared. Viewers get a glimpse of the hectic and sometimes chaotic environment of the store, as well as the personal stories of the people involved.
Ullared has become a popular show in Sweden, with millions of viewers tuning in to watch each episode. It has also spawned several spin-off series and specials, showcasing different aspects of the store and its operations.