Executive produced by Will Ferrell, Adam McKay and Jessica Elbaum's Gloria Sanchez Productions along with Olivia Wilde, this script written by Nora Kirkpatrick and Dennis McNicholas, is set in the world of a third rate home shopping network. After the reigning queen of the channel is electrocuted on-air during a hair drying demonstration gone wrong, her three venomous power hungry disciples enter into a cutthroat competition for her coveted time slot.