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ROCK RUBBER 45s is a cinematic odyssey that explores the connectedness of the global lifestyle of basketball, sneakers and music through the first-hand lens of the true orchestrator of New York culture, Bobbito Garcia. The film explores Garcia's youth dealing with abuse, educational dilemmas, identity and loss, as well as his rise to self-determination as an independent creative adult. The baseball player/author/DJ/filmmaker has carved out an independent career that has inspired millions around the world and affected the growth and direction of the shoe, hip hop, and sports industries in the process.