The Century of the Self is a documentary series that explores the rise of the public relations industry and its impact on society in the 20th century. The series focuses on the work of Sigmund Freud's nephew, Edward Bernays, who is considered the father of modern PR.
Bernays believed that people could be manipulated through their unconscious desires and fears, and he used this knowledge to shape public opinion and behavior. He pioneered techniques such as creating celebrities, using propaganda, and manipulating the media to influence the masses.
The series also examines how corporations and governments have used these techniques to control and manipulate the public for their own gain. It delves into the ways in which consumerism, politics, and popular culture have been shaped by the ideas of Freud and Bernays.
Overall, The Century of the Self sheds light on the power of propaganda and the ways in which our desires and beliefs are influenced by those in positions of power.