This Morning is a long-running daytime magazine show, co-hosted by two presenters live on weekdays since 1988, making it one of the longest-running daytime programmes in the history of British television. The award-winning show features news and topical items, interviews with celebrity guests, real life stories and a range of features; including a mix of cookery, health, beauty, lifestyle, showbiz news and more. Audience participation is encouraged with daily phone-in features and competitions and presenters are joined by a range of experts - some regulars and some guests - from chefs and style gurus, to doctors and other health professionals; who share their expert advice with viewers on various topics.