Girl group "Pink Dolls" is always pushed into the background by other popular idols. When the girls release their new song "White" - a remake from unknown origins they become instant sensations. The four members of "Pink Dolls" include Eun-Joo, a former break dancer, Je-ni, a singer insecure with hitting high notes, Ah-Rang, a singer addicted to plastic surgery, and Sin-Ji who can't sing, but is good at rapping and dancing.
As the group becomes more and more popular, jealousy and competitiveness increases as all the girls tries to become the lead singer. But, when a member becomes the lead singer that person falls victim to a horrible accident, one by one. Eun-Joo then realizes that the song "White" is cursed and she attempts to reveal the secret.