As the new season begins Jacqueline, assisted by Kenneth and the visiting Troy, scatters her late husband's ashes over Benidorm whilst Sheron and Billy Dawson check in, along with scheming, selfish grand-dad Eddie, teen-aged son Rob and precocious little girl Jodie Tiger returns with his dim friend Joey and both take a shine to new employee, the efficient Amber, whom Joyce has chosen over the smooth-talking Marcus - recognized by Troy as the man who, with accomplice Brandy, once robbed the hotel.