Michael Jackson: They Don't Care About Us Soundtrack (1996)

Synopsis

The music video was directed by Spike Lee. Asked why he chose Lee to direct the video, Jackson responded, "'They Don't Care About Us' has an edge, and Spike Lee had approached me. It's a public awareness song and that's what he is all about. It's a protest kind of song - and I think he was perfect for it". Jackson also collaborated with 200 members of the cultural group Olodum, who "swayed to the heavy beat of Salvador's 'samba-reggae' music". The media interest surrounding the music video exposed Olodum to 140 countries around the world. It brought them worldwide fame and increased their credibility in Brazil. At the beginning of the video, a Brazilian woman says "Michael, eles não ligam pra gente" which means "Michael, they don't care about us".

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