Investigative reporter Jeff Sefton is used to practically ignore the imaginative theories and outright lies of his kid brother Nate whom he practically raised, like his recently waved claim that TV horror hit series "Cult"'s evil star and his character Billy Grimm/Roger Reeves are involved in real bloody crimes. After Nate's disappearance, Jeff teams up with studio research assistant Skye Yarrow, whose own father disappeared in her childhood. Their finds start to amount to cause to believe Nate was right, in which case Jeff 'is next', but the police rather suspects him, due to his dismissal and abuse of his former job.