Design Canada presents the evolution of graphic design in Canada, specifically focusing on iconic design images such as logos since the mid 1960s.
Throughout this period, the goal of top designers has been to create simple yet meaningful images that represent the brand.
The early design trends were influenced by the migration of white men from Europe who worked in the industry.
Notable designs related to Canada as a federation include the Canadian flag approved in 1965, and symbols for the Canada centennial and Montreal Exposition in 1967.
The documentary also explores iconic corporate logos and the role of women in the industry, discussing how their contributions have shaped the business over the years.
The evolution of logos over time is examined, with insights from both the original designer and the designer of the updated logo, who often have differing opinions.