After a long slump of declining record sales, Super Starr Records' luck ironically takes an upturn when their marquee rap artist is murdered during some major music industry feuds. Record sales hit the roof but the death seems to be a mystery to everyone. Though the killers have done a great job covering up their tracks, a loose end emerges as the dead rapper's label mate, Rodson Gray is suspected of knowing information that can expose the culprits. When several attempts are made on Rod's life his popularity increases resulting in more sales for Super Starr Records. While the fame makes it hard to hide, Rod and his girlfriend Ana are forced on a wild run for their lives. The plot thickens when Rodson discovers that Ana and Super Starr Records were actually in on the ploy from the start.