10% - WHAT MAKES A HERO? is an entertaining yet provocative film in which award-winning director Yoav Shamir sets to explore the nature of heroism and altruistic deeds. Yoav travels from San Francisco to New York City, the Congo, Slovenia, South Africa and back to Israel and Palestine, to explore these ideas fully through a myriad of colorful characters and situations. As in Yoav's previous multi award-winning films DEFAMATION, CHECKPOINT, his quest led him to some funny, dramatic and unexpected places along the way. '10%' empowers each of us to reflect, assess and ultimately improve how we behave in our own relationships, and our role in our communities. Ultimately, it will challenge our predisposed ideas of heroism, unveiling the most fundamental truths about human nature.